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How ecommerce brands can leverage customer segmentation for growth

May 25, 2021 LimeSpot Team posted in Segmentation

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Although mass marketing strategies may still deliver some results, the consensus is that they're expensive and largely ineffective. Marketing technologies have evolved beyond delivering campaign messages to everyone and hoping enough people will buy. As an ecommerce marketer, it's your responsibility to identify customers and tailor your marketing messaging and offers to meet their needs.

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