We get it - you're busy! Ecommerce can easily feel like it's moving at the speed of light, especially during peak seasons. And when you're going at a million miles a minute, it can be hard to prioritize things like spending time on optimizing your site's personalization.
Tis the season for Google Shopping ads! Of course, every other ecommerce retailer is likely also turning up the volume on their Google Shopping ad spend for the holidays.
Successful Shopify merchants are always looking to increase their Average Order Value (AOV) because it’s a great way to boost revenue and profits. However, some ways of increasing AOV might not resonate with your customer base.
Today's shoppers are often spoiled with choices when it comes to product selection. Ironically, time constraints and the level of effort that goes into researching products prevent customers from going through all available items and making informed decisions. As a result, they may end up purchasing a product they're not entirely satisfied with or end up not purchasing at all.
Having a lot of website traffic to your Shopify store is nice, but if site visitors aren't sticking around, and aren't converting, then what good is it? The truth is, a high traffic count without conversions is more of a vanity metric than anything. Regardless of whether your Shopify store has an average amount of traffic, or a great deal of it, your conversion rate is the real indicator of success.
If your home page is like the display windows on a department store when it comes to enticing shoppers to spend with you during the holidays, your product pages are the equivalent of that fitting room experience.
The most successful brands capture customer attention, keeping them engaged, and coming back for more. One of the most effective ways to maintain a steady stream of interactions is through ecommerce personalization.
On February 26th, our CEO Sharon Goldstein will be joined by Fiona Stevens, Head of Marketing at LoyaltyLion, to discuss Personalization in the latest of LoyaltyLion’s Ecommerce Espresso webinar series.
Walk past any store in the world and you’ll see the same tactics in effect: window displays showing the brand’s most attractive, best-selling products. Entering the store will see smaller displays like mannequins, collections, or recommended setups.