If your home page is like the display windows on a department store when it comes to enticing shoppers to spend with you during the holidays, your product pages are the equivalent of that fitting room experience.
Building a continuous revenue stream is a major goal for growing BigCommerce stores. We all know how much more cost-effective it is to sell to existing customers. BigCommerce store owners have quickly realized the potential of loyalty programs in increasing their overall customer lifetime value leading to a surge in loyalty program popularity.
We all know that 2020 was an unusual year for holiday shopping, but it's unlikely holiday shopping patterns in 2021 will be business as usual.
By now, every ecommerce store owner understands that retaining a customer is much cheaper than recruiting new ones. With increasing customer acquisition costs, the importance of retention is ever increasing.
Not too long ago, product quality and pricing were the top factors that endeared customers to retailers. Although these two selling points remain critical, they're no longer enough to guarantee a steady stream of repeat purchases or loyal customers. As Tony Alessandra, the President of Assessment Business Center, aptly puts, "Being on par in terms of price and quality only gets you in the game. Service wins the game."
Since time immemorial, customers have always valued personalized experiences - the store owner who calls them by their first name or the barista who knows just how they want their coffee. In fact, the central argument against online shopping bordered around the inability of ecommerce platforms to provide these experiences.
The most successful brands capture customer attention, keeping them engaged, and coming back for more. One of the most effective ways to maintain a steady stream of interactions is through ecommerce personalization.