Tis the season for Google Shopping ads! Of course, every other ecommerce retailer is likely also turning up the volume on their Google Shopping ad spend for the holidays.
Google Shopping is a proven way of acquiring new customers for ecommerce businesses. According to the 2020 Sidecar Google Shopping Benchmarks Report, Google Shopping has seen more than 7% YoY growth in ad spend between 2018 and 2019, while Google Paid Search has seen a decline of almost 8% during the same period.
2020 has been a wild ride for online merchants. Brand-specific websites have become ever more critical component of any merchant’s success. In this environment understanding how to intelligently merchandise products is essential.
In response, LimeSpot has expanded our Enterprise offering to provide large and mid-sized retailers more capabilities not only to convert, but also to acquire and retain shoppers.