We get it - you're busy! Ecommerce can easily feel like it's moving at the speed of light, especially during peak seasons. And when you're going at a million miles a minute, it can be hard to prioritize things like spending time on optimizing your site's personalization.
Tis the season for Google Shopping ads! Of course, every other ecommerce retailer is likely also turning up the volume on their Google Shopping ad spend for the holidays.
Successful Shopify merchants are always looking to increase their Average Order Value (AOV) because it’s a great way to boost revenue and profits. However, some ways of increasing AOV might not resonate with your customer base.
Having a lot of website traffic to your Shopify store is nice, but if site visitors aren't sticking around, and aren't converting, then what good is it? The truth is, a high traffic count without conversions is more of a vanity metric than anything. Regardless of whether your Shopify store has an average amount of traffic, or a great deal of it, your conversion rate is the real indicator of success.
If your home page is like the display windows on a department store when it comes to enticing shoppers to spend with you during the holidays, your product pages are the equivalent of that fitting room experience.
We all know that 2020 was an unusual year for holiday shopping, but it's unlikely holiday shopping patterns in 2021 will be business as usual.
The holidays are here. It is that time of the year where everyone is buying gifts for their loved ones -- and themselves. This is the perfect window to put the best practices in place that will maximize your end of year sales!
Walk past any store in the world and you’ll see the same tactics in effect: window displays showing the brand’s most attractive, best-selling products. Entering the store will see smaller displays like mannequins, collections, or recommended setups.
eCommerce stores are not a fire-and-forget business tool. They need to be maintained and improved upon over time if you want to keep your customers happy and coming back for more, as trends, needs, and intentions change over time during the year.
With Black Friday and Cyber Monday just around the corner, we really wanted to share our tips for getting the most out of your eCommerce platform this holiday season.