If your home page is like the display windows on a department store when it comes to enticing shoppers to spend with you during the holidays, your product pages are the equivalent of that fitting room experience.
Building a continuous revenue stream is a major goal for growing BigCommerce stores. We all know how much more cost-effective it is to sell to existing customers. BigCommerce store owners have quickly realized the potential of loyalty programs in increasing their overall customer lifetime value leading to a surge in loyalty program popularity.
The holidays are known as peak season for a reason - many brands see their revenue double during the months of November and December. Before you start counting your sales before they happen, however, recognize that even though this is the busiest time of year for retail sales, it's also the most competitive.
Have you heard the news about email open rates? If not, there is one very important thing that every ecommerce marketer needs to know: they’re dead.
We all know that 2020 was an unusual year for holiday shopping, but it's unlikely holiday shopping patterns in 2021 will be business as usual.
The earliest ecommerce platforms were built for customers that shopped exclusively via desktops and web browsers. They were typically full-stack platforms where the website (front end) and ecommerce functionality (backend) were inseparable. Although this proved adequate, today's customers have different needs.
About 94% of companies believe that marketing personalization is critical to current and future success. Curiously, many marketers hardly know how to devise and execute an effective personalization strategy, with about 60% of content marketers admitting they struggle with real-time personalization.
By now, every ecommerce store owner understands that retaining a customer is much cheaper than recruiting new ones. With increasing customer acquisition costs, the importance of retention is ever increasing.
Google Shopping is a proven way of acquiring new customers for ecommerce businesses. According to the 2020 Sidecar Google Shopping Benchmarks Report, Google Shopping has seen more than 7% YoY growth in ad spend between 2018 and 2019, while Google Paid Search has seen a decline of almost 8% during the same period.
Not too long ago, product quality and pricing were the top factors that endeared customers to retailers. Although these two selling points remain critical, they're no longer enough to guarantee a steady stream of repeat purchases or loyal customers. As Tony Alessandra, the President of Assessment Business Center, aptly puts, "Being on par in terms of price and quality only gets you in the game. Service wins the game."