Since time immemorial, customers have always valued personalized experiences - the store owner who calls them by their first name or the barista who knows just how they want their coffee. In fact, the central argument against online shopping bordered around the inability of ecommerce platforms to provide these experiences.
Although mass marketing strategies may still deliver some results, the consensus is that they're expensive and largely ineffective. Marketing technologies have evolved beyond delivering campaign messages to everyone and hoping enough people will buy. As an ecommerce marketer, it's your responsibility to identify customers and tailor your marketing messaging and offers to meet their needs.
Upselling is a way to drive revenue and simultaneously increase the value that customers receive. The biggest brands on Shopify employ the best upselling practices for these very reasons. However, upselling is easier said than done, and poor practices may have the opposite effect and drive your customers away altogether.
The most successful brands capture customer attention, keeping them engaged, and coming back for more. One of the most effective ways to maintain a steady stream of interactions is through ecommerce personalization.
2020 has been a wild ride for online merchants. Brand-specific websites have become ever more critical component of any merchant’s success. In this environment understanding how to intelligently merchandise products is essential.
In response, LimeSpot has expanded our Enterprise offering to provide large and mid-sized retailers more capabilities not only to convert, but also to acquire and retain shoppers.
On February 26th, our CEO Sharon Goldstein will be joined by Fiona Stevens, Head of Marketing at LoyaltyLion, to discuss Personalization in the latest of LoyaltyLion’s Ecommerce Espresso webinar series.
On Valentine’s Day, lovers around the world who are struck by Cupid’s arrows want to express their feelings with gifts. This day brings tremendous potential for retailers to take advantage of consumers’ eagerness to shop. Even though February 14th is almost upon us, it’s not too late to optimize your Shopify store to send some love to your bottom line as well. With LimeSpot personalization you can incorporate these simple techniques into your store to entice your Valentine’s Day shoppers.
The holidays are here. It is that time of the year where everyone is buying gifts for their loved ones -- and themselves. This is the perfect window to put the best practices in place that will maximize your end of year sales!
Walk past any store in the world and you’ll see the same tactics in effect: window displays showing the brand’s most attractive, best-selling products. Entering the store will see smaller displays like mannequins, collections, or recommended setups.
eCommerce stores are not a fire-and-forget business tool. They need to be maintained and improved upon over time if you want to keep your customers happy and coming back for more, as trends, needs, and intentions change over time during the year.