We get it - you're busy! Ecommerce can easily feel like it's moving at the speed of light, especially during peak seasons. And when you're going at a million miles a minute, it can be hard to prioritize things like spending time on optimizing your site's personalization.
Personalization appears to be the new buzzword in today's ecommerce space, and for good reason. An Epsilon report revealed that 80% of consumers are more likely to shop from a business that offers personalized experiences over another that doesn't.
Tis the season for Google Shopping ads! Of course, every other ecommerce retailer is likely also turning up the volume on their Google Shopping ad spend for the holidays.
Successful Shopify merchants are always looking to increase their Average Order Value (AOV) because it’s a great way to boost revenue and profits. However, some ways of increasing AOV might not resonate with your customer base.
Today's shoppers are often spoiled with choices when it comes to product selection. Ironically, time constraints and the level of effort that goes into researching products prevent customers from going through all available items and making informed decisions. As a result, they may end up purchasing a product they're not entirely satisfied with or end up not purchasing at all.
Having a lot of website traffic to your Shopify store is nice, but if site visitors aren't sticking around, and aren't converting, then what good is it? The truth is, a high traffic count without conversions is more of a vanity metric than anything. Regardless of whether your Shopify store has an average amount of traffic, or a great deal of it, your conversion rate is the real indicator of success.
Winning the hearts (and wallets) of shoppers during the busy holiday season is about so much more than your on-site experience. Email is just as important as ever in driving awareness of your products and offers, and most importantly, driving excitement well beyond Black Friday and Cyber Monday (BFCM).
If your home page is like the display windows on a department store when it comes to enticing shoppers to spend with you during the holidays, your product pages are the equivalent of that fitting room experience.
Building a continuous revenue stream is a major goal for growing BigCommerce stores. We all already know how much more cost-effective it is to sell to existing customers. BigCommerce store owners have quickly realized the potential of loyalty programs in increasing their overall customer lifetime value leading to a surge in loyalty program popularity.
The holidays are known as peak season for a reason - many brands see their revenue double during the months of November and December. Before you start counting your sales before they happen, however, recognize that even though this is the busiest time of year for retail sales, it's also the most competitive.